How do we get people to care and drive social change? How do we mainstream technical and intellectual social change conversations beyond the civil society, NGO and government worlds?

Abuja literary society, a conclave of creators passionate about growing the creative arts understood that one of the key qualities that creators and influencers possess is their ability to influence and drive conversations. There is an urgent demand for creators and influencers who can amplify conversations around advocacy issues and inspire action with the power of their voice and platform.

In this vein, this year they organized Abuja Literary Festival. The Theme for 2019 was “Arts and Social Consciousness”, the goal of the festival was to promote art as a socially conscious tool for advancing change and sustainable development across the continent. We were tasked with branding the event and providing promotional content used to create awareness for the event.