Northern Nigeria has the highest rate of unemployment. Aside from the fact that there are few jobs to go around, most youths are under-skilled.  Interestingly, there is a growing demand for technology solutions that have the capacity of solving most of the issues plaguing the region. N-hub is working to address these challenges, to succeed; she needed a harmonized brand message. N-hub, a technology hub based in Jos commissioned us to produce a documentary that told their story. To deliver on this project, we identified the key audience segments that the hub served and adopted an overarching brand message that served these key segments.

Our messaging was geared towards harmonizing the hub’s expressions i.e. the incubator, the academy and the outsourcing centre into the overarching vision of the founder: Providing technological solutions to solve challenges facing different sectors in Northern Nigeria.