From our recent experiences with clients and considering the enormous feedback we got on our article about weakening value propositions, we decided to put up this list of some common scenarios that can weaken your value proposition.

 

  1. DEFINING YOUR VALUE PROPOSITION AROUND YOUR PASSION INSTEAD OF AROUND THE NEED OF YOUR TARGET AUDIENCE.

To be very blunt, No one really cares about how passionate you are about your business or the unique set of skills you have acquired over the years to provide value to your target audience (except of course you offer a professional service). If what you are selling about your product is not addressing a need, people will not buy, no matter how much they love your ‘passion’.

  1. TYING YOUR VALUE PROPOSITION TO SOMETHING YOU CAN’T DELIVER ON.

Most businesses tie their value proposition to what they cannot deliver on, they over promise and under deliver.  It’s very important that you sell a value proposition that you can deliver on.

  1. YOUR VALUE PROPOSITION SHOULD ALIGN WITH YOUR STRATEGIC GOALS.

Your value proposition should align with your company’s strategic goals, whatever you sell to your client, ensure that it tied to what your company intends to achieve.

  1. YOUR VALUE PROPOSITION SHOULD TARGET A LARGER MARKET

Do not limit your venture by selling a value proposition that targets a very small fraction of a market whose size cannot produce the level of revenue you are targeting.

You have to very strategic in defining your value proposition.  This is why Strategy is a key driver of all our products from Jumpstart , Growth, Content to Loudspeaker this enables us to continually work towards helping our clients grow and succeed.

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